Yes, I think so. We are exposed in a lot of advertisements that show their product with handsome and beautiful models. In this case, the models were changed according to the hot issues like popular drama, movie and entertainment show. If one actress was spotlighted about her character in her work, many people were = would be fascinated by actress's attraction which was not shown before. This lead viewer to think that the actress is more beautiful than the other actresses. Therefore, a lot of advertisement company want to sign a contract with her by putting a modifier in front of the word 'beauty'. So, according to the flow of time, there are existed many words = many words existed like healthy beauty, ingenuous beauty, sexual beauty and so on. In the last, if we see that advertisement with spotlighted star, this also effects our standard of beauty.