Courage and braveness are considered important virtues for men. On the other hand, I haven't seen any real fights. In fact, it has been advised not to attack the other even if you are engaged in a fight in Korea. Violence is a crime under the law, so unless you have nothing to lose, a fight will cost you a lot: You either go to jail or pay settlement money. Having said that, I don't think people will regard as a coward a man who tries to avoid a physical conflict. = I dont think people will regard someone coward if he tries to avoid physical conflict.Personally, I can’t easily imagine a situation in which you actually get some profit out of a fight. Given that you need to pay an extra committing a crime, you will probably have a better way such as negotiation or guile if you desire something.