Ramen Jiro faces backlash over 20-minute dining rule, issues apology

 The renowned Japanese ramen chain, Ramen Jiro, known for its generous portions and unique “Jirolian-style” broth, recently sparked outrage among customers after its Fuchu branch announced a strict 20-minute dining limit. The rule, posted on the branch’s social media page, was aimed at addressing delays caused by slow diners but quickly drew criticism for being overly restrictive and creating an unwelcoming atmosphere.

The controversial announcement, shared on 4th July, explained that an increasing number of slow eaters was disrupting the restaurant’s workflow, prompting the need for a time limit. Signs were even placed on vending machines, reminding customers to finish their meals within 20 minutes.

The new policy ignited heated debate online. While some supported the restaurant’s decision, citing operational challenges, many expressed dissatisfaction, calling the rule unrealistic due to Ramen Jiro’s famously large portions.

The backlash intensified when the branch responded coldly to customer inquiries. When asked if early finishers would receive discounts, the restaurant curtly replied, “No.” Another comment suggesting slower diners eat elsewhere was met with “Please do so.” These dismissive responses further angered patrons.

After days of criticism, the Fuchu branch removed the contentious post on 7th July and issued a formal apology, acknowledging that the language used in their announcement and replies had caused misunderstandings. The restaurant expressed regret for creating an impression of being an oppressive and unfriendly establishment, apologising to customers and stakeholders alike. They also announced that future social media communication would be directly handled by the branch manager.

Ramen Jiro, founded in 1968, is celebrated for its bold flavours, hearty portions, and loyal fanbase. However, this incident has highlighted the challenges of balancing operational efficiency with customer satisfaction in the competitive dining industry.

Source : https://www.dimsumdaily.hk/ramen-jiro-faces-backlash-over-20-minute-dining-rule-issues-apology/

Comprehension

What is Ramen Jiro famous for?
Why did the Fuchu branch of Ramen Jiro create a 20-minute dining limit?
How did customers first learn about the new time limit?
What reasons did the restaurant give for this rule?
Why did the new rule upset many customers?
How did the restaurant respond to questions about early finishers getting discounts?
What was the reaction to the restaurant's dismissive replies online?
What did the restaurant do after receiving criticism?
Who will now manage the restaurant’s social media?
What does this incident show about running a restaurant?

Discussion

Have you ever eaten at a restaurant with a time limit? What was your experience?
Do you think a 20-minute limit for eating ramen is fair? Why or why not?
What are some good ways for restaurants to deal with slow eaters without upsetting customers?
How important is customer service in restaurants?
Should restaurants give discounts or rewards for fast diners?
How would you feel if a restaurant replied coldly to your question online?
Do you think businesses should apologize when their social media posts cause offense?
Have you ever complained to a business online? What happened?
What can restaurants learn from this Ramen Jiro incident?
What do you value most when eating at a restaurant—speed, taste, service, or atmosphere?

Vocabulary

Renowned = Famous and well-respected.
Generous – Large in amount; giving more than expected.
Restrictive – Limiting or controlling what people can do.
Outrage – Strong anger or shock.
Backlash – A strong negative reaction from people.
Dismissive – Showing that something or someone is not important.
Controversial – Causing a lot of disagreement or argument.
Apology – A statement saying sorry for a mistake.
Operational – Related to the daily functioning or running of a business.
Stakeholders – People who are involved in or affected by a business (e.g. customers, employees, owners).