K-pop fever fuels university festival ticket scalping

University festival season in South Korea has become increasingly popular, with campuses inviting famous K-pop artists and attracting huge crowds. However, concerns are growing over ticket scalping, as people resell festival tickets or lend student IDs at highly inflated prices. Online platforms are filled with offers ranging from 100,000 won to 500,000 won for access to these events.
Many universities spend hundreds of millions of won to hire top celebrities for festivals. Schools like Kyungpook National University and Pusan National University have significantly increased their festival budgets this year. In response to scalping, universities such as Yonsei University introduced stricter verification systems, including mobile tickets linked to verified identities. Despite these efforts, resellers continue finding ways to bypass restrictions.
Even free festivals face problems, especially in student-only seating areas near the stage. Some students rent out their IDs, jackets or online accounts to outsiders for money. Universities have started warning students that misuse of IDs may lead to disciplinary action or even criminal charges. As celebrity-focused events continue to grow, some students worry that university festivals are losing their original purpose of building school spirit and community.
Edited using generative AI tools.
Source : https://www.koreaherald.com/article/10737944 |