Korean Royal Art Comes to Life at Incheon Airport’s Digital Media Wall

 Two of Korea’s most treasured cultural masterpieces are being reimagined in vivid digital form to greet international visitors arriving at Incheon International Airport.

The National Palace Museum of Korea announced Tuesday that it will unveil two new high-definition media art videos at the airport’s Traditional Culture Media Wall, a 150-meter-long LED installation stretching across the arrival hall of Terminal 1. The project is a collaboration with the National Heritage Promotion Agency and Incheon International Airport Corporation.

One of the new videos features murals from Changdeokgung Palace’s Heejeongdang, Daejojeon, and Gyeonghungak halls—known as bubyeokhwa, or wall paintings on silk affixed to palace walls.

These 19th-century works, considered the final paintings of the Joseon royal court, are recreated with three-dimensional graphics that simulate the depth and texture of the originals, offering viewers the sensation of walking through the palace’s restricted halls.

Another video presents National Treasures 530, a series by Korean-Colombian artist Gala Porras-Kim.

The piece reinterprets heritage from both South and North Korea through delicately rendered colored-pencil drawings, using light-based animation to convey the enduring beauty of the peninsula’s cultural legacy.

The National Palace Museum will also host an interactive event from November 19 to 22 at the airport’s Terminal 1 arrivals concourse, showcasing the new media works as part of its “Visit National Heritage” campaign.

Source : http://koreabizwire.com/336856/336856

Comprehension

What is being unveiled at Incheon International Airport?
How long is the Traditional Culture Media Wall where the videos will be displayed?
Which organizations collaborated on this project?
What type of murals are featured in one of the new videos?
From which palace halls do the bubyeokhwa murals originate?
How does the video recreate the murals to enhance the viewer’s experience?
Who is the artist behind National Treasures 530?
When will the interactive event at Terminal 1 take place?

Discussion

Why do you think airports are choosing to display cultural works to international visitors?
How can digital technology help preserve or promote traditional art?
Do you think reimagining historical artworks in digital form changes their meaning? Why or why not?
What are the benefits of making restricted or difficult-to-access cultural spaces available through digital media?
How might international visitors react to seeing Korea’s cultural heritage immediately upon arrival?
Should museums invest more in digital exhibitions, or focus on traditional displays?
How does combining art from South and North Korea contribute to cultural understanding?
Why might an artist reinterpret historical or national treasures instead of recreating them exactly?
What other cultural artifacts would you like to see turned into immersive digital experiences?
Do interactive events make cultural heritage more engaging for younger generations?

Vocabulary

Why do you think airports are choosing to display cultural works to international visitors?
How can digital technology help preserve or promote traditional art?
Do you think reimagining historical artworks in digital form changes their meaning? Why or why not?
What are the benefits of making restricted or difficult-to-access cultural spaces available through digital media?
How might international visitors react to seeing Korea’s cultural heritage immediately upon arrival?
Should museums invest more in digital exhibitions, or focus on traditional displays?
How does combining art from South and North Korea contribute to cultural understanding?
Why might an artist reinterpret historical or national treasures instead of recreating them exactly?
What other cultural artifacts would you like to see turned into immersive digital experiences?
Do interactive events make cultural heritage more engaging for younger generations?