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Topic : Japan city hit with higher damages order for harming 'Chiitan' mascot's work
2026호 10면
 
TITLE : Japan city hit with higher damages order for harming 'Chiitan' mascot's work

Japan city hit with higher damages order for harming 'Chiitan' mascot's work

Japan city hit with higher damages order for harming 'Chiitan' mascot's work - The Mainichi

 


The Intellectual Property High Court in Japan ordered the Susaki Municipal Government in Kochi Prefecture to pay higher damages over its interference with the business of the mascot Chiitan. The Oct. 7 ruling upheld a Tokyo District Court decision that found the city responsible for damages to the company in Kure, Hiroshima Prefecture, that owns Chiitan. However, the damages were increased from 7.86 million yen to 18.87 million yen.

 

Susaki’s official mascot, Shinjo-kun, is modeled on a Japanese river otter and has been used for promotional activities since around 2002. It won the “Yuru-Chara Grand Prix” mascot competition in 2016. Chiitan was created after a small-clawed otter owned by the company appeared with Shinjo-kun on a television program in 2017.

 

Chiitan later became known for videos showing the character doing extreme activities, including swinging a brush cutter. After the videos were posted on social media, the city claimed at news conferences and elsewhere that Chiitan infringed its copyright. The company argued that the city’s actions interfered with its business and sought about 43 million yen in damages. The city also filed a separate lawsuit seeking to stop the use of Chiitan.

 

The appeals court found that the city had “implicitly authorized the character’s use,” partly because messages sent by the city to the company appeared to support Chiitan’s use. The court included cancellation fees for commercials and lost profits from collaborative merchandise when calculating damages. It found no copyright infringement and dismissed the city’s appeal.

 

The Susaki Municipal Government said it would carefully examine the ruling before deciding how to respond. The case highlights a legal dispute over the use of characters, copyright claims, and the financial effects of actions taken by a local government.

 

 

Edited using generative AI tools. 
Source:https://mainichi.jp/english/articles/20261008/p2a/00m/0na/023000c

 

Comprehension

How much did the Intellectual Property High Court order the Susaki Municipal Government to pay?
What is Shinjo-kun, and when did the Susaki government begin using it?
How was Chiitan created?
Why did the Susaki Municipal Government claim that Chiitan infringed its copyright?
Why did the appeals court increase the damages and dismiss the city’s appeal?

Discussion

Why do you think mascots are important for cities and local governments?
What do you think makes a mascot popular with the public?
Do you think social media can help or hurt the reputation of a mascot? Why?
How should companies and governments handle disagreements over the use of characters?
Why is it important for businesses to clearly understand who owns the rights to a character?
What could happen to a business if a government or organization interferes with its activities?
Do you think a city should be responsible for lost business profits if its actions affect a company? Why or why not?
If you created a popular mascot, what kind of personality or activities would you give it?

Vocabulary

damages — money awarded by a court to compensate someone for a loss or harm
mascot — a character or symbol used to represent a group, organization, or place
promotional — intended to advertise or promote something
infringe — to violate or interfere with someone’s legal rights
copyright — a legal right protecting an original work from unauthorized use
injunction — a court order requiring someone to do or stop doing something
implicitly — in a way that is suggested or understood without being directly stated
merchandise — products that are bought and sold, especially products connected to a brand or character