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Topic : Foreign Media Praises South Korean Broadcasters’ Innovative Election Night Coverage
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TITLE : Foreign Media Praises South Korean Broadcasters’ Innovative Election Night Coverage

Foreign Media Praises South Korean Broadcasters’ Innovative Election Night Coverage

 


Foreign Media Praises South Korean Broadcasters' Innovative Election Night  Coverage | Be Korea-savvy

 

 

Foreign news outlets have praised South Korean broadcasters for their fresh and engaging attempts at election night coverage for the recent general elections.

 

In an article titled “Is This a K-Drama? No, It’s Election Night in South Korea,” the BBC highlighted how major South Korean broadcasters incorporated elements of popular culture, artificial intelligence (AI), and graphics to present entertaining programs during their election night broadcasts.

 

The BBC reported that SBS plans to feature scenes parodying the popular 2003 drama “Stairway to Heaven” and mimicking the Tom Cruise film “Mission: Impossible” during its election coverage, the result of a year-long effort by the broadcaster.

 

One of the broadcast planners was quoted as saying that preparing for the election night coverage was akin to organizing the Olympics, the world’s biggest sporting event.

 

The BBC also noted that KBS has prepared a segment where AI-generated avatars of candidates will engage in a rap battle during its election broadcast. These avatars are expected to perform songs and dances based on their policy platforms.

 

The BBC shed light on the pros and cons surrounding these broadcasters’ innovative approaches.

 

On the positive side, the broadcasts were credited with stimulating conversations among friends and family members, captivating some younger voters by avoiding dullness.

The use of memes and computer graphics was seen as making politicians’ authoritative images more approachable, potentially boosting interest in politics among the younger generation.

 

However, the BBC also highlighted that not all voters were satisfied with the broadcasters’ fresh takes on election night coverage, with some older viewers finding the broadcasts too noisy and distracting.

 

Concerns were raised that while deploying AI, graphics, and other techniques might boost viewership, it could also overshadow the importance of key election issues such as economic problems, aging populations, and rising living costs.

 

 

Source : http://koreabizwire.com

 

Comprehension

What are South Korean broadcasters being praised for in the recent general elections?
Which popular culture elements is SBS incorporating in its election coverage?
What is KBS preparing for its election broadcast segment?
What are the positive aspects of the innovative approaches used by the broadcasters?
What are the concerns raised regarding the broadcasters' fresh takes on election night coverage?
How was preparing for the election night coverage compared by a broadcast planner?
What are some of the key election issues that could be overshadowed by the use of AI, graphics, and other techniques?
What is the title of the article by the BBC?

Discussion

How do you think incorporating elements of popular culture in election night coverage can affect viewership?
Do you think using AI-generated avatars of candidates for a rap battle is an effective way to engage younger voters?
How can the use of memes and computer graphics make politicians' authoritative images more approachable?
Do you agree that the innovative approaches used by the broadcasters could overshadow the importance of key election issues?
How do you think the use of AI, graphics, and other techniques in election night coverage can affect older voters' viewing experience?
In what ways can election night coverage be made more engaging while still focusing on key election issues?
How can broadcasters strike a balance between making election night coverage entertaining and informative?
Do you think other countries can adopt similar approaches in their election night coverage?
How can the use of popular culture elements in election night coverage influence the public's perception of politics?
Should broadcasters prioritize viewership or the importance of key election issues in their election night coverage?

Vocabulary

Praise: to express approval or admiration for someone or something
Engaging: holding the attention or interest of someone
Artificial intelligence (AI): the development of computer systems that can perform tasks that usually require human intelligence
Graphics: visual elements used in electronic media, such as images, charts, and diagrams
Parody: a humorous imitation of a serious work, such as a film or a literary piece
Avatars: digital representations of users in a virtual environment
Authoritative: having the power to give orders or make decisions
Overshadow: to make something less noticeable or important by comparison