Calls for boycott spread after Starbucks Korea ‘Tank Day’ campaign
A marketing campaign by Starbucks Korea has triggered strong public backlash and a growing boycott movement in South Korea. The controversy began after the company launched a tumbler promotion using phrases such as “Tank Day” and “Slam on the desk,” which many people saw as highly insensitive given the country’s modern history.
Critics linked the wording to painful historical events, especially the Gwangju Democratic Uprising, where military tanks were used to suppress protests, resulting in many deaths. Others also associated the phrase “slam on the desk” with the death of student activist Park Jong-chul in 1987, a case that remains a symbol of past government abuse.
After public criticism intensified, the campaign was quickly withdrawn, and Starbucks Korea issued an apology. However, the backlash continued, with some people posting videos of themselves damaging Starbucks products or asking for refunds on prepaid cards. The controversy also spread to other businesses under the same parent group, Shinsegae Group, as online users called for broader boycotts.
The issue also became political, with lawmakers reacting differently. Some politicians supported the boycott by discarding Starbucks products, saying the campaign insulted historical memories. Others made comments that were interpreted as supportive of the brand, which later led to public criticism and apologies. The situation shows how sensitive historical issues remain in South Korea and how quickly marketing mistakes can turn into national debates.
Edited using generative AI tools.
Source :https://m.koreaherald.com/article/10742027 |
